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Editorial Reviews. Review. I used this book to help me navigate an introduction to life coaching Curly Martin is a professional Life Coach, author, trainer and internationally qualified NLP Master Practitioner. Coaching for more than 20 years. the life coaching handbook (pdf) by curly martin (ebook). If you are considering life coaching as a career, this book provides a guide to creating. Download The Life Coaching Handbook ebook freeType: ebook pdf, ePub Publisher: Crown House PublishingReleased: November.

What do you like about When will you complete the task? It can investigate their motivation, present a challenge or a threat, put your clients on the defensive or produce reasons and excuses.

Asking a "why" question runs the risk of producing an evasive, aggressive or uncooperative response from your clients. It is useful to replace "why" with "what" or "how.

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This is especially important if they have not achieved the agreed tasks. Consider the difference between "Why didn't you do it? What is it you think I can provide that you don't have yourself? What is it that you want to accomplish? What else? What steps do you think you can do to fulfil this? When you say [X], what does that mean?

So is that like [Y]? What else specifically? How specifically? What are you willing to do to make this happen? How is life now? Tell me more about that, please. What would that look like? What I don't understand is Where in your life are you not doing [A]?

What concerns do you have about that? How was that process for you? What you want coaching on is [B]. How committed are you in this? What makes this an issue for you? Who makes you do [C]? What does "happy" mean for you? What would happen if you didn't Is that what you want?

If not now, when? If not you, then who? What is possible? Are you willing to be open and honest with me? What would you need to know to be able to Wha t' s missing? What needs to be present for it to happen?

What is it about [X] that will give you What would it take for you to know rather than just thinking? When will you have the experience? How can you bring that into your life right now? Would that make [Y] more fulfilling for you? Would it work for you to do that today? Where can you find a better way right now to get what you want? When will you do that? Are you clear about what we've agreed you will do? What else do you want to work on?

What do you think you need today? Any question that gives you information, that makes your client think or that reveals hidden motivations is a good question.

To some extent, it is better if you can encourage people to give you information without having to ask too many questions. When your client is responding, use encouraging noises or words. Promotion next year? So Mr Jones needs to read it? Completed by the 15th? Nod Raised eyebrows Lean forward Smile Concentrate on the answer Look interested Comments made in an enquiring tone, achieved by raising your voice at the end of the sentence: You do? That's all? It was really good?

That's so? Using encouraging signs and noises gives you more time and space to think and consider the ideas being expressed. Even a pause, if it is accompanied by positive body language, can be encouraging and lead to an improved exchange of views. The two main areas the life coach initially needs to concentrate on are how to build the practice and how to get clients interested enough to pay for your service.

Actually setting up a life coaching practice is very simple and inexpensive. The four things you need are a telephone, notepaper, diary and a pen. Referrals are the most effective approach to building a client base and therefore building a successful coaching practice. This is one of the most important chapters in this book.

You must be able to generate enquiries and then convert an enquiry into a paying client in order to stay in business. Without this skill you will not create your life coaching practice and will be robbed of that superb feeling of excitement that arrives when one of your clients succeeds beyond their wildest dreams. You need to start by concentrating on two main areas: building your practice and getting clients interested enough to pay for your service.

Many life coaches come from a heartfelt desire to help their fellow human beings and it is this desire that was their motivation to enter the profession. The big dilemma for these life coaches is justifying to themselves the need to charge for this service.

After all, they rationalise, "The 43 The Life Coaching Handbook client does all the work and I only facilitate the success. Here are the only four things that you really need to begin. When you add the following inexpensive items you will be off to a winning start. ITEM A colour trifold brochure with a picture of you on the front or the back.

You will either hand these out or send them off to people who seek more information. With the owners' consent, you can place them in locations where your prospective clients are likely to visit.

Business cards These should have your name, practice name, address and telephone number. Include your fax number, e-mail address and website details if you have them. Your business cards can be one of your most effective low-cost marketing tools, but they cannot work for you if they are sitting in your desk drawer. Headed paper Paper with your practice name, address and your logo.

Keep to standard A4 size. Compliments slips Rectangular pieces of headed notepaper with "With compliments" printed in the centre.

These are usually one-third of an A4 sheet. Press releases Typed press releases about life coaching. You send these regularly to local, national press and media to generate interest and clients. Remember to include your telephone number for any enquiries.

This is easy to arrange with the post office. The cost is very low and you can choose whether your mail is delivered with your usual domestic post or whether you collect it from your local sorting office. You pay more to have it delivered. You will also need to arrange a separate business bank account, bookkeeping, and VAT registration optional. These matters will be dealt with in more detail in Chapter Eighteen.

So, how do you generate interest in an embryonic service-industry profession? Well, life coaching is about people and for people, so you go to the people. A remarkably effective way of generating clients is to deliver talks and demonstrations anywhere that groups of people get together. This is a marvellous opportunity for you to explain and demonstrate your service.

You can offer a prize of a couple of free coaching sessions to the organisation and this can produce money for them if they organise a raffle. Organisations or clubs always welcome offers of free gifts. Plan your talk beforehand. It should have a structure and be timed exactly according to the time slot allocated.

Introduce yourself as a professional life coach and always start with a big statement to catch the attention and imagination of your audience. Think carefully about your audience and make your opening statement powerfully relevant to them.

Then proceed with your talk, and include the benefits of life coaching and the benefits of using you, and do a short demonstration. Finally, the talk should summarise the main benefits you can offer them. Your powerful last sentence must link to your equally arresting opening. I reawaken dreams and make them come true. Get a commitment from your host that, if no volunteer comes from the floor, they will offer to be the one. It is important to demonstrate how powerful life coaching can be and to be able to answer any questions about it after the demonstration.

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Plan what you are going to say and rehearse several times in front of friends. When asking for volunteers to take part in your demonstration simply ask your audience, "Is there anyone here who has an area in their life they've tried to change in the past but were not successful, and still wants to change that area? Simply ask each of them to tell you one thing that they want to change. The intention here is for you to select a topic that you know you could handle and one that you believe will have a positive impact on your audience.

Before starting your demonstration say loudly, so that the whole audience can hear, "Thank you for volunteering. I want to give you two free coaching sessions after this demonstration as a thankyou gift.

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You'll all be aware that a brief demonstration will never replace the effectiveness of a full session. I really want [name of volunteer] to succeed with [their stated change]. To do this 46 How to Build a Coaching Practice competently and professionally will take at least two full sessions. This demonstration will give you all only a brief introduction, an idea of how it works.

The multitude of benefits that you'll get from life coaching sessions can be truly enjoyed only when you book a course of coaching with me. Coaching achieves outstanding results after only a few sessions have been experienced. This sets the scene and prepares your audience to accept that you will not attempt to complete the process in the forum of a public demonstration.

By confirming that you will finish the procedure later and at no charge to your volunteer, you will convey the message that you are a generous and professional coach. If you have not spoken to a group of people before, you really need to get professional assistance by attending a course on presentations.

There are some very good courses available on the market ranging from one day to several days. If you cannot afford to attend a course, look in your local directory for toastmaster or speaking clubs.

There is an American Toastmasters organisation, which holds regular meetings for public speaking around the country; they will welcome you and train you at the same time. You will also find it valuable to attend seminars and listen to as many other speakers and presenters as you can.

You will learn a lot by watching and you will also observe a few poor techniques that you will want to avoid in your own presentations. Another way to generate interest is to send a press release to your local newspaper about your new practice. They may publish a feature that has genuine human interest or news value but they will decline a blatant advertisement disguised as a press release.

Whether or not they run your story is always dependent on the news items of the week in question. However, if they decide not to run your article because of a more newsworthy story don't get upset. Simply ask them to hold it over. Give their readers the opportunity of a free sample by offering the paper some free sessions. This will sometimes be enough to ensure a space on the competition page, along with associated "free" publicity.

Don't be 47 The Life Coaching Handbook afraid to ask them if they will let you have all the entries so that you can follow them up, including the losers. Early November is a good time to send out press releases extolling the benefits of a life coach for the New Year, when most people focus on resolutions.

You can also point out that a few life coaching sessions would make an original Christmas gift. When you are at any gathering of people, you may be asked what you do for a living. Be sure to have an interesting answer ready. Is there any area in your life you wish you could change? Be sure to present them with a business card and, as you hand it to them, repeat your interesting statement and tell them to call tomorrow when you can inspire them to achieve the change they said they wanted to make.

By far the most successful way of getting clients is by referrals from your existing clients. Consider a situation where you want to tell some- one that they are an idiot but, because they happen to be your boss, you say instead, I think you may have misunderstood what I was saying even though you are well aware that this is an example of distorting and generalising.

If someone asked you directions to the supermarket and you explained how to get there exactly as you thought about it, the directions would be long and complicated and would probably not make sense to the other person. In your mind you would prob- ably notice Freds house, the new neighbours red car, a broken paving slab and so on. But you would not mention any of these things to a complete stranger. You would delete, distort and gen- eralise information so that the lost soul could understand you and find their way to the supermarket.

Here is another example of how we change information so that we understand it and so that it matches the way we want to see the world. I rarely go to public houses and so I do not notice them as I pass in my car.

However, if I ask for directions, people often include all the public houses en route. As they travel the route in their minds, they are concentrating on the things that interest them.

Clients will often describe an ongoing process verb as if it were a noun name. They generalise and delete so much information that it is difficult for the coach to determine what exactly is being talked about.

This is known as a nominalisation in NLP terminol- ogy. Politicians use nominalisations all the time to avoid being tied down on policies. Law and order, education, health and wealth are all nominalisations. Companies often adopt nomi- nalisations as company values when they choose words that they The Life Coaching Handbook LifeCoac2. Clients will construct sentences according to their way of looking at the world and you can get a clearer picture by a closer investi- gation of their meanings.

For example, if a client says, The man- agement doesnt like me, you need to extrapolate who exactly in the management doesnt like them, what they mean by manage- ment and what it is about your client that this managerial person doesnt like.

You are not invited to be pedantic and searching just for the sake of it. Your client could avoid identifying a specific person because they are behaving as a victim. Once a client in victim mode has to talk about the person or an action, then they have no more excuses for not dealing with the situation. This example shows the use of unspecified nouns. Always challenge your clients when they do not specify who or what they are talking about. You can spot unspecified nouns when clients use general words like, they, people, management, the department, it or any description where you cannot identify an individual person or a specific action.

If, at the outset of coaching, you discussed your clientcoach rela- tionship and the methods to be used, these should have included agreement that you had consent to subsequently challenge the client if it was necessary to help them to achieve their objectives.Headed paper Paper with your practice name, address and your logo.

Seth also speaks to the experience of making the documentary through a comics diary, constructed from rubber stamp images. Good listening supplies the building blocks of good understanding.

What else? When your client is responding, use encouraging noises or words.

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